7 March 2012
must have: ghd air
No hair primping session should be without this genius new hairdryer.
There’s no doubt there are a million products on the market that promise to maintain and enhance your glossy locks, however no spray, shampoo or gel can ever compete with the power wielded by your trusty hairdryer. You could say we’ve been rather hair obsessed of late, perhaps in part to the humid weather, or the sudden fixation on reaching maximum Victoria’s Secret-esque volume with our locks. However, a few weeks of playing guinea pig to a number of new products, my hair is looking just-left-the-salon kind of good on a daily basis, a triumph that is undoubtedly thanks to a new toy from GHD – the GHD Air.
Surprisingly, this is GHD’s first foray into the world of hairdryers. Long the go-to brand for straightening irons, GHD has been a many girls’ morning best friend since its inception into the mass market nine years ago. As someone who blow-dries my hair religiously almost every day, enlisting the help of the right tools is the fundamental part to a successful result in my daily ritual. I’ve been loyal to my current hairdryer for over two years now, and I was convinced that not even a legendary GHD branded product would come between the blowdry process I have perfected down to an art form.
I now stand corrected. GHD Air’s 2100W (the maximum wattage any hairdryer can reach so don’t be fooled by anything else) combined with advanced iconic technology and a super sleek Italian design has now seen my previous love affair left abandoned and relegated to the back of my bathroom cupboard. Like any justified model upgrade, this new power tool has a number of improved features, two concentrator nozzles, a unique ‘cool shot’ button to help fix your blowdry in place and the absolute deal-sealer; considerably faster drying time. My finished bouncy voluminous blow dry has now clocked in at record speed.
For best results, roughly dry hair your with the Ghd AIR until it’s 90% dry before grabbing a round brush and gently brushing through sections of the hair to secure extra body and a natural wave. Gently blast the hair with the ‘cool shot’ to set the hair before misting with hairspray. Genius.
We’ve had the heads up that the first lot sold out straight away after only being released last week, so with the next shipment just landed, we suggest you nab yours now too!
Available from GHD salons.