6 May 2012


online: the new view-master

Relive your childhood with a unique gift option that puts a modern spin on an iconic toy.

A quick debate around the Denizen office this morning concluded that the iconic red toy, otherwise known as the View-Master, was a childhood fixture amongst us all. This was met with both amusement and debate, considering our team’s varying generations, but impressive nonetheless. Needless to say we were equally enthused by discovering a website that offers the humble red binoculars equipped with a modern development – and it is quite possibly one of the most genius gift solutions we’ve seen in a long time.

The View-Master’s basic design hasn’t changed much in the 80 years since its invention, and it seems to us like its childhood charm hasn’t either.

The Image3D website allows you to customise a series of your own View-Master reels with personal photos. You are then posted your own View-Master (in a choice of colours) and your personalised photo reel/s in a pristine white box. And, for those who still have their trusty red toy stashed away in the attic gathering dust, you’ll be pleased to note that the reels will work in any original View-Master too.

We were also interested to learn that the Image3D company (who produce View-Master) was founded by Rich Dubnow, who actually worked as one of View-Master’s photographers for over 20 years.

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